In a retail environment where people come to you to buy it's hard to see or understand how people could say they got "ripped off". I would say more of an uneducated consumer. There are alternative buisnesses to buy from and if you don't like the price walk out the door... I sell in a wholesale environment with maybe 5 retail customers coming through he door a week, even then I have no power over them to make them buy from me. It's simple, they ask a price, I answer, they decide. So to "oversell or rip off" in the LFS arena seems pretty tough if you educate yourself before you even walk through the doors.
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