So what do you think....

[Reef Pilot]

With retail, it is about price, selection, quality and service. You can't be the best at all of them (and make a profit). But you need to choose what will bring your customers back. And be sure that none of them will be reasons for customers to never come back.

I was in retail my whole career, and it is a very tough business indeed. There are much easier ways to make money. But if you can get a loyal following, and figure out the right mix of products and volume that work, it can be very gratifying.

I wish we had a SW store in Langley with your passion and attitude. Your willingness and courage to solicit feedback is to be applauded. I hope it helps you to improve your business. Best of luck.