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What I would have done in your position with the previous client who sent bulbs back to you, would have been to burn in a set of bulbs, ensure the colour quality was fine, and shipped out a new set. If the client wont accept a new set, I would apologise for his negative experience and refund all of his money. Charging a restocking fee and not refunding the shipping charges is like kickin the guy when he is down. I do know a little bit about customer service and retention, I run a company in a fiercely competitive industry. We have been around since 2000 and plan to be around until the market is dead (hopefully a long ways ahead). We aren't the lowest priced option, so for us, customer service is the #1 factor in retaining our clients and acquiring all their business. It is also the only reason we acquire new clients - our satisfied clients refer their business partners and friends to us. Anyways, as I have said several times, I think your product is good and your price excellent. If you had better distribution and a gentler hand when it comes to customer service, I think you have a formula for a long term, profitable business. |