Lostmind,
I will say that the high volume, low margin model works in some business, but not in an aquarium store. The numbers your talking about from Walmart, I beilive $229 mill last year is FAR beyond what any aquarium store could ever even DREAM about making.
Is raising the salt going to make the Euroreef skimmer (or another product) cheaper? How could you say no?
If a store does not make profit on one item, the mark another up higher. If they don't, they go out of business. If they drop prices on one side, they raise them on another. And of course it would result in more diversified livestock. The store is not going to just be scraping by because of low margins, and order from new suppliers or try new things. They are going to order thier bread and butter, not risking already low capital. This is simple.
Manufacturers do care about the price retailers move thier product for. Perhpas read through the last 3 pages of this topic and you will see evidence of that.
You could keep 12 neon gobys, 12 discoma and 3+ condys in a 20 gallon long. Easy.
Do you have any experiance into the business end of this hobby?
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12-24-2003, 06:39 PM
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