I agree with the concept that buyers need to take the responsibility to research a potential vendor fully on their own. PM is a good way to accomplish this.
However, I don't think it's unreasonable for a consumer to be frustrated given the policy that negative reviews are censored while positive ones are left - it clearly leaves a hugely skewed impression. Say for instance I move to Victoria from Seattle. I get on Google and search for something like "coral frag online vendors in Canada reviews" and some cached links to posts on Canreef come up. I read some positive reviews about numerous vendors and draw the conclusion that they're all great so I pick the one that has the prices I like only to discover that the particular vendor is atrocious and all negative reviews have been censored. I think this situation is very likely and if I was the victim I would certainly be miffed.
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