Marked up prices . . .

[Xtasia]

Why is this such a huge surprise? Grocery stores like SUPERSTORE, SAVEON, IGA and SAFEWAY all do it.

If you dont' believe they do.. you don't spend enough time grocery shopping haha!

It's all about perceived discount. You still get a big discount (ernough that the change could pay for a lunch out..ya?!) but percentage wise it's less. In the grand scheme of things.. It's what you are willing to pay and how much they can sell it to you without going out of business.

Choices. Choices!