Are they that rare? (Earles wrasse)

[AdamsB]

So over the past year or so I've like a bunch of pages, channels, forums etc. on the FaceTube. Most are recent and national due to this forums macna exposure (which having "local" guys on site sharing photos is awesome, Derek's reef store particularly stands out)

But I digress. A forum which I liked and joined, although rarely go to, reef2reef (I'm not sure if forum sharing is ok) but they post some pretty neat things on Facebook. One recent post was of a retailer selling some pretty expensive wrasses, among other nice fish.

So I understand rarity, his quarantine process and 4 week guarantee. But are they the only factors Involved with the price here? Given that there are more beautiful wrasses out there, especially to the American market.
http://www.nicewrasse.com/fawrcfa.html