How to ruin your reputation in 24 hrs

[Bloodasp]

http://www.penny-arcade.com/resource...39565026008632

I thought this was just funny. The reviews of the product he was representing went from 4.5 to 1 in amazon. Personal stuff about him have started coming out like that he was a steroid user and a wife beater. He changed his twitter account I think 3 times.