Quote:
Originally Posted by JDH
Gimmicky would be if they were selling something, which it doesn't appear that they are at this time. So what would be in it for them exactly?
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But... The
ARE selling something: They are a business and selling the idea that they are the experts. Good on them. I have zero issues with that nor the fact that they choose to do this with their clientelle; but the idea that they're not selling something is blatantly false. The spread of their idea beyond their customer base is incidental to their own marketing that they are innovators and authorities.