People bought it thinking it was the in-tank AEFW treatment, like multiple 16oz bottles of it. A single 16oz bottle will treat 80 gallons of dipping water, which for a normal person since it has no expiry date, will last years.
Jeff (the owner) is a good guy and didn't want to stick people with a decade worth of coral dip because they jumped the gun. With an active AEFW infestation, that would be entirely understandable.
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