How much did location play re the store's problems? Seems to me that a store that is big in corals needs a good location, so customers can drop by frequently to see what is new.
I am in Langley, and boy, do we need a salt water store (a real one) badly. Used to visit Fishworld probably once a week when Nick was there. It was a tough retail location, too, but at least I didn't have to drive 45 minutes to a store.
And Paul's place in Aldergrove is out of the way, too. Doesn't help that almost every time I decide to take a drive out there, he is temporarily closed for some reason.
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