I have stayed at the gran bahia coba, one of three resorts in the conglomerate. Cheaper there but you are not at the beach. Takes 5 min by little tram which comes by about every 5-10 min.
The snorkeling is not too bad, nothing like cuba. But the town of Akumal is about 10 min away by collectivo like someone else has said. Cheap! I am thinking 5$ US but not sure. We saw quite a few turtles there. And if you swim to the breakwater you see a little bit more. Watch out for boats! I saw a resting shark there. Not sure what kind. It was sleeping so we did not bother it (afraid to)
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