I see nothing wrong with a business deciding it's not worth the cost of sponsorship and/or its terms of reference. If all sponsorship withdrew, then I could see that costs might be too high but obviously there are still those businesses that see it as a reasonable expense or they too would not do it.
I would see a problem though if said business made the decision to not pay for, but then expect to still have the same priveleges that those who DO pay have.
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