Like rice reef states some go all out with the program with dosing the 3 bactor stuff with the zeo reactors and all the fixings. I think the only way to get the zeo look is to go all out. Some people use specific ones to achieve something specific.
Personally I have tried their products here and there and only really kept using coral snow for the cleaning effect and to help battle cyano bacteria if they pop up.
Some corals look stunning when they get the classic zeo pastel colouration but in general i like the coral colours more deep and solid.
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