I look for different things from different stores. Some have low prices, and others may have nicer stuff and higher end corals and fish, or have more knowledge. But they all need to have something that stands out and they do well, or I won't be coming back. And good customer service is a given.
It's often what stores don't have, or bad things they do that drive customers away. In retail, it is a well know fact that it is much easier to lose customers than attract new ones.
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