Quote:
Originally Posted by asylumdown
Perhaps this is a really naive question, but I know nothing about retail or supply chains: Why is a direct to customer model considered bad? Why would that make stores drop a line of products?
|
Because customers/stores don't want to go through the nightmare of international shipping and customs. A distributor is there in this sort of scenario to:
A. Make bulk purchases, thereby reducing/mitigating these overhead expenses.
B. Localize the product.
C. Increase the visibility of the product.
Let's get something straight, RE does not have the manpower, knowledge or finesse to turn BK into an international brand. That is something that others did through hard work, directed market planning and salesmanship.