There are people who have way too much money and want something which looks awesome but with least maintenance. And for them, FOWLR with fake corals exists along with ATM. And if they ripoffs and have bad reputation (like overstocking leading to dead fishes), people wouldn't be going back to them for business; as simple as that. These are millionaires and billionaires and if ATM messed with them, they would have more lawsuits than apple-samsung patent war.
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You wouldn't want to see my tank. I don't use fancy equipment and I am a noob 
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