I agree. They needed to go a little further with the look one way or the other (further absurd or further natural). Neat idea I suppose but like you, although I "ought" to be more excited by it, I just ... am not.
Not terrible related, well, maybe, kinda, sorta .. I dunno. I was looking at this earlier today:
http://www.engadget.com/2010/09/16/q...-end-really-i/