I hadn't heard of "Where's the Reef" but .... 1) Cool, this looks like a Canadian vendor. I thought I knew pretty much all of them, but I didn't know this one! Whooops, I'm slipping!!
2)
http://www.wheresthereef.ca/ Seems to be updated as of today (September 15, 2007) soooo I'd say it looks like they're still in business??
Edit: I take it back, it doesn't look like they're still in business. The date looks dynamic, but the text is pretty old (April 1??). They fooled me!! Sorry about that.