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-   -   Check out my new product launch video! (http://www.canreef.com/vbulletin/showthread.php?t=91861)

ScubaSteve 11-22-2012 04:01 AM

Check out my new product launch video!
 
Hey guys,

I'm super excited about this and just have to share. I'm super impressed with how our new promo video just turned out. It's awesome!

CanReef isn't high-tech enough to embed video, so unfortunately you'll have to click through to the video here.

***I'm not sure about forum policies, so if you're interested head over to our fundraising campaign site to learn about what's going on***

I hope you enjoy the video!

reefwars 11-22-2012 04:09 AM

wow thats cool for sure man amazing:)

mrhasan 11-22-2012 04:13 AM

Awesome stuff :D

But it might be bad in the wrong hand! If you know what I mean :twised:

SpikeJones 11-22-2012 04:13 AM

Is this your product? if so if you need funding check out kickstarter.

lastlight 11-22-2012 04:14 AM

very cool! As soon as I saw the CNC master at work my first thought was "hey i've seen that guy cuddling a tiger before haven't i?"

do these have media that needs replacing? guessing there is GAC in them?

ScubaSteve 11-22-2012 04:46 AM

Quote:

Originally Posted by SpikeJones (Post 766424)
Is this your product? if so if you need funding check out kickstarter.

Actually, we're doing Indiegogo (link above) rather than Kickstarter because, to put it lightly, Kickstarter was a total f-ing nightmare. They were giving us way too much grief and jump through too many hoops to the point that we were changing ourselves just to appease them. So we made the call to ditch those retards and go with Indiegogo (basically the created crowd-funding but kickstarter surpassed them in terms of brand recognition). We spend 3 weeks trying to makes things work with KS. Indiegogo - 5 mins. Seriously.

But thank you for the suggestion. Crowd-funding has changed the face of product design. It's awesome.

ScubaSteve 11-22-2012 04:53 AM

Quote:

Originally Posted by lastlight (Post 766425)
very cool! As soon as I saw the CNC master at work my first thought was "hey i've seen that guy cuddling a tiger before haven't i?"

do these have media that needs replacing? guessing there is GAC in them?

Yup, tiger-cuddler here :razz:

Nope, no GAC here. GAC really only treats water cosmetically (taste and odor) but does nothing to make it safer. Our filter uses microporous membrane bundled (looks like plastic spaghetti) to physically remove bacteria, parasites and dirt from the water (99.99% removal), which reduces disease. Next year we'll be launching a filter that can do viruses as well.

The filter membranes don't need to be changed. As long as you backflush (the pumping action we showed), you can keep the membranes in clean working order. We've designed it to provide water daily for a family of 6 for 1 year (we guarantee it for a year but it could realistically last for a couple years if maintained). That's something on the order of 18,000 liters of water.

apexifd 11-22-2012 05:27 AM

Reef safe??

mseepman 11-22-2012 05:29 AM

Wow, what a great idea! Congrats on the promo video, I think I might need one of these myself.

ScubaSteve 11-22-2012 05:30 AM

Quote:

Originally Posted by apexifd (Post 766447)
Reef safe??

You bet:wink:

Didn't you we the tank in the video?

reefermadness 11-22-2012 06:04 AM

Do you have any patents. Is the basic filter a self pressurized RO?

Great idea by the way. One thing about the video is there seems to be too much talking with out telling much. If your gonna talk that long give details but i would suggest keeping it more simple.

Hope you the best with this....i like the entrepreneurism.

ScubaSteve 11-22-2012 06:11 AM

Quote:

Originally Posted by reefermadness (Post 766460)
Do you have any patents. Is the basic filter a self pressurized RO?

I do, I do. Several patents.

No, it's not RO. RO is nanofiltration and filters at the molecular level. Ours is microfiltration (0.2 um pores) and will eventually be ultrafiltration (0.02 um pores). So ours doesn't remove dissolved salts and minerals, just bacteria, dirt and parasites.

reefermadness 11-22-2012 06:18 AM

Very cool...i want to see you on the dragons...hahah

Reef Pilot 11-22-2012 01:27 PM

Congrats. I am very impressed indeed. Great to see young entrepreneurism alive and well here in Canada.

Just make sure you have the right contracts, disclaimers, and insurance in place when you manufacture and sell it. I can just see some idiot suing, claiming he got sick drinking water from your filter.

msjboy 11-22-2012 02:13 PM

Used such filters before during my camping days...what is the competitive advantage over existing ones say found at mec.ca.? Eghttp://www.mec.ca/AST/ShopMEC/MemberPicks/Travel/PRD~5001-239/msr-miniworks-ex-water-filter.jsp...does it work for places with like chlorea, ganges river grade water...
What is target retail.? Target market...reminds me of that fold away oven for cooking in 3rd world countries a few years ago.. I think a knurled grip will make product more intuitive and maybe add in a bellow container in the kit to prevent cross contamination of first initial pouring in the water. I think you will need at least 500k to 1m in initial funding opposed to 20k for the crowdfunding. Alo see if this local company is interested who is doing desalination saltworkstech.com on piggybacking their marketing efforts.
Good luck with the venture.
Msjboy

ScubaSteve 11-22-2012 06:12 PM

Quote:

Originally Posted by msjboy (Post 766501)
Used such filters before during my camping days...what is the competitive advantage over existing ones say found at mec.ca.? Eghttp://www.mec.ca/AST/ShopMEC/MemberPicks/Travel/PRD~5001-239/msr-miniworks-ex-water-filter.jsp...does it work for places with like chlorea, ganges river grade water...
What is target retail.? Target market...reminds me of that fold away oven for cooking in 3rd world countries a few years ago.. I think a knurled grip will make product more intuitive and maybe add in a bellow container in the kit to prevent cross contamination of first initial pouring in the water. I think you will need at least 500k to 1m in initial funding opposed to 20k for the crowdfunding. Alo see if this local company is interested who is doing desalination saltworkstech.com on piggybacking their marketing efforts.
Good luck with the venture.
Msjboy

Great to see you're thinking on the right lines! To answer your questions in order of appearance...

This filter is design primarily for developing countries and disaster relief. All of the filters that exist for this market are difficult to use and poorly designed, which has lead to them never actually taking off. ALL of the other filters designed for this market are designed as "poor people products" (as a guy in Haiti once put it to me). Who the heck wants to own a crappy, difficult to use product that reinforces your image of being poor? So we've taken to route of addressing where all the others agave failed. And this time, I think we got it right.

In terms of how it compares to a filter at MEC? Again, it's easier to use and the backwash system really makes a huge difference. On a recent camping trip to the Colorado canyon I took our filter along with 3 other comparable filters from MEC. In one day the the silt from the river had plugged up two of the MEC filters despite all efforts to clean them. The third only last three days. Ours lasted the whole week on the river and then went with us straight to Haiti after that. While we were in Haiti there was a Cholera epidemic and 3 people died in the village we were staying in the week while we were there. We had to rely on our own filter (my partner gave me the look of "I really hope this works" that first time) and we came out unscathed. So, yes, it kicks ass at Cholera.

Yes, the final product will have surface textures and marking that make it more intuitive. The prototypes in the video weren't the injection molded pieces but rather 3D printed, which can't achieve the same surface finishes. The product, when sold in our target market, will come as a kit that has a clip to hold hose in a bucket, etc.mWe have been debating those bellow bags as well (that was the who original idea) but we found that in developing countries 1) people will still mostly use buckets and plastic bottles and 2) it will be really hard to get replacement bellow bags to some of the locations we are going. So we designed the product to not rely on the bags but we will offer them as an add on in places where it makes the most sense.

And finally, yes, we are not relying on crowd-funding for our capital. We've actually raised almost 200K and have much of the rest already lined up. We are doing the crowd-funding mostly, to create excitement to shake the proverbial tree and see what other opportunities come out of it. And, should fortune be favorable and the crowd-funding goes crazy, then I don't have to raise any more money!:razz:

And yes, I know the saltworks guys. I was actually at an event with them on Tuesday night and they were advisors to a previous company I had that was developing a low-cost desalination tech for India.

Great questions!


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