Exactly. Many people have noted before, online retailers don't just exist in the form lines of binary code floating around inside a hard drive somewhere. They still pay for power, water and their time. And in the case of almost every online retailer that anyone on this board deals with, they have an actual physical open-to-the-public location. So the argument that they have lower operating costs is completely invalid.

I think the real reason they have better costs stems from the fact that some of them are in Vancouver, to where apparently it's cheaper to ship just about anything, and because apparently two reasonably large retailers in that city are engaged in a long-term price war, and the people in the rest of the country benefit. Someone can correct me if I'm wrong.