I'm sorry if you viewed some of those comments as being negative. I think that people were just seeking clarification on the process as well as providing feedback.

Its all good ;)

Once we have the full database set up we will post more details.

Ultimately the success of this new branch depends on the buying public so we have to get it right. A few things may need ironing out but I dont think we have ever failed yet so keeping fingers crossed we can meet everyones high requirements.

This of course is a wholesale venture but we wanted to share it with eveyone so they can have the chance of self picking if you so choose to., we will try and make that process as easy as possible.

You serious Michael? I was beng helpful with both the link and the comment regarding photoshop to establish consistent white balance across photos. At the very least one of those photos isn't accurate. You posted a link to those exact photos while denouncing the use of Photoshop. My posts were not meant to be negative.

If you're looking for negativity all the time perhaps you'll find it.

My point was with the lag time in communications between wholesaler, retailer and consumer its not uncommon to have the coral in question sold when a person goes to order it. Happened to me more than once and it's a draw back that won't have me trying again anytime soon

Ya, I can see that being a problem. For one, my LFS isn't a customer. He'd have to create an account. Then get a price. Then get back to me. I have to make up stories to wife. Get back to LFS, Then back to AD. Very likely, if it's a nice piece, it's gone already. Repeat. Not a method I would use. If I want coral, I'll go to WYSIWYG sellers and order immediately online.

Planning on providing any sps as well?

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Never fail to disappoint :lol:

Once it is all launched you will see how well it works.

But thanks for all your comments so far.

Yep, new shipment in shortly we will post the photos with correct order numbering, pricing will be down to the retailer.

I think it's a great idea. Can't wait to see those sps :) My closest lfs is Derek's reef shop.

I think the problem is your the first line of your original post. "We are pleased to announce we are now offering corals to retail also." This makes it sound like this is fully up and running right now but when clicking on the link provided all that comes up is several photos with no info what so ever. I guess in the end it will depend on the co-operation and costs charged by the LFS's if this will work smoothly or not. It sounds like it is a great idea that I may try out depending on if there is a huge shipping levy for a single coral vs doing group buys with other on-line vendors and getting free or almost free shipping. I'll be tagging along to see when you're fully up and running with this!